This amazing technological advancement is set to revitalize retail and other business in multiple ways while offering a variety of benefits for companies and consumers. This means it’s easier to receive personalized coupons or helpful location information simply by enabling Bluetooth connectivity on your devices. Beacons can send information to devices anywhere, and it isn’t necessary for those devices to maintain connections to the internet or cellular signals to receive beacon communications. This location-based technology uses Bluetooth Low Energy to connect to sensors, which then identify phones that are within the general and then sends specific, personal messages to those phones. You don't even need a Wi-Fi connection to take advantage of beacons. Beacons are tiny electronic transmitters that send signals to apps installed on Bluetooth-enabled mobile devices that enter the area, allowing for a more personalized shopping experience.įor example, when you walk into a phone store, the store's beacon might send a push notification to your phone with information about special deals and whether you're eligible for an upgrade.
Thanks to beacon technology, it's already possible. Imagine getting exclusive access to special sales or personalized coupons as you walk into your favorite store.
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